B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other facts regarding contemporary B2B marketing. We review exactly how the buying trip is currently totally fragmented and the manner in which community building can help marketing experts retake control of the discovery as w

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as various other truths regarding modern B2B advertising. We discuss just how the acquiring trip is now completely fragmented and also the manner in which community building can assist marketing professionals retake cont

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also other facts concerning contemporary B2B advertising and marketing. We review how the buying journey is now totally fragmented as well as the way that community structure can help marketing experts take back control of the e